Top in Singapore is a dynamic platform curating leading businesses, services, and experiences across Singapore. It highlights cafes, clinics, tuition centres, and tech services for trusted recommendations.
Despite offering valuable content and wide audience appeal, Top in Singapore struggled to attract consistent organic traffic due to limited foundational SEO practices and low search engine visibility.
At BThrust, we specialise in helping businesses unlock their full digital potential. In this case study, we share how we helped Top in Singapore, a growing local directory platform, dramatically increase its organic traffic and online visibility.
By leveraging advanced strategies in SEO Singapore, we boosted their search engine performance, brought in thousands of new visitors, and positioned the brand as a trusted authority in local recommendations.
Our in-depth audit revealed several critical SEO issues that hindered visibility and performance:
The site was barely getting organic users due to poor search engine rankings.
Unoptimised scripts and images caused high bounce rates and reduced Google PageSpeed scores.
Most of the pages were hidden deep in SERP results and got very few clicks.
Despite being a directory-style website, the lack of structured category/listicle pages meant missed opportunities to rank for broad queries.
There was no keyword research, no metadata, no schema, and no SEO-friendly URLs.
Pages were isolated with minimal cross-navigational links, which makes it harder for crawlers and users to discover related content.
The domain lacked authority due to very few high-quality inbound links.
We at Bthrust applied a comprehensive SEO plan designed to tackle both content and technical issues. Here’s how we approached the transformation:
We applied the Keyword Golden Ratio (KGR) method to identify low-competition, high-conversion keywords. Combined with the Avalanche Technique, we gradually built topical authority through targeted content expansion.
We created optimised pages for popular categories such as “Best Cafes in Singapore”, “Top Lawyers in Singapore”, and others by targeting both local intent and long-tail keywords.
Compressed images, optimised code, enabled caching, and improved server response times, which lead to better user experience and lower bounce rates.
We implemented tracking through Google Analytics and Hotjar to understand how users interacted with the site. This helped refine CTAs, page layout and content hierarchy.
Implemented on-page SEO fundamentals like meta titles, descriptions, structured headers, mobile responsiveness, and schema markup.
Built a logical internal linking structure to improve crawl depth, distribute link equity and guide users to high-value pages.
Developed a natural backlink profile through guest posting, local citations and outreach to relevant directories and blogs.
After four months of strategic implementation, Top in Singapore experienced remarkable growth:
25.2% Improvement in Average Position: Pages moved up substantially in SERPs, many achieving Page 1 rankings.
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At BThrust, our clients trust us for innovative digital marketing solutions and services that drive real growth. We work with diverse industries, building strong online visibility and lasting success through tailored, results-focused digital strategies.
We’ve just successfully completed our SEO project with BThrust. Big thanks to Michaela and the team for their helpfulness, expertise, and prompt support throughout the project. Great teamwork and a smooth experience — looking forward to more collaborations ahead!
We’ve been working with BThrust for SEO and SEM and we truly appreciate the prompt service and assistance from Michaela and Terrence. They’re really helpful in advising and planning for our campaigns. Everything was seamless working with them. Thank you BThrust, Michaela, Terrence & team for your service and guidance, your effort is sincerely appreciated.
Leo Won has been extremely helpful in the 6 months that he has assisted us. Thus far, BThrust has delivered on their promise and our SEO has seen significant improvement over the course of our contract.Leo Won has also never been difficult to reach and does not feel troubled to explain the SEO process to beginners like myself. Would definitely recommend to anyone who is looking to start their SEO.
Awesome and fuss free team to work with. Leon, Dart and Terence have been helping us with our SEO and SEM for some time now and really take the stress away from us to be heavily involved. They also have gone above and beyond for any issues that we have faced which were not necessarily in their job scope. Highly recommended!
Business Thrust (BT) was one of the consultants that we explored for our website SEO Optimisation. We appreciate Leon and Dart, from BT, in guiding us all along. They are familiar with their works and have given us good advices, one of such was that they were able to start SEO Optimisation with our existing website structure which really saved our time and cost. Besides, we received constant update from Leon and Dart on the progress of the key words that they worked on. In about 6 months time, we began to see great improvement on the visibility of our website and more new walk in customers. Above are just some points to mention and we are glad that we have made right selection on a consultant.
Leon Pang and Dart were the SEO advisors when my business partner and I approach them to embark on SEO . Initially I was doubtful. But throughout the journey , both Leon and Dart has been polite and detailed in answering any queries or concerns we had . They assist us in navigating the SEO journey patiently. Soon we notice our SEO rankings starts to climb up to the first page in searches . It has been a pleasant and hassle free experience indeed . Leon and Dart are excellent in their knowledge.
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