PAL Line PTE LTD is a logistics company providing shipping and freight forwarding services. The company helps businesses transport goods efficiently across various domestic and international locations.
This project was completed under the Digital Marketing PSG initiative, a government programme supporting small and medium-sized businesses in adopting digital solutions to strengthen their online presence.
PAL Line PTE LTD, a logistics company, faced several website issues that affected its online visibility, user experience, and conversions. Despite having a multilingual website, the company struggled to connect with its target audience due to poor content translation and technical problems. The website was slow, outdated, and had low search rankings, leading to fewer visitors and even fewer conversions.
To overcome these challenges, PAL Line PTE LTD partnered with BThrust, an expert SEO agency in Singapore. The goal was to optimise the website, improve search rankings, and increase conversions. Within three months, BThrust’s SEO strategy delivered impressive results, including a 60% increase in organic traffic, a 38% increase in conversions, and an 85% rise in impressions.
PAL Line PTE LTD is a logistics company that provides shipping and freight forwarding services. The company helps businesses transport goods efficiently and reliably across different locations.
This project was carried out under the Digital Marketing PSG (Productivity Solutions Grant) initiative, a government program that supports small and medium-sized businesses in adopting digital solutions. Through this grant, PAL Line PTE LTD was able to invest in a well-planned SEO strategy to improve its online presence.
Before working with BThrust, PAL Line PTE LTD’s website had several issues that limited its ability to attract and convert visitors.
Although the website supported Chinese, Burmese, and English, all pages displayed English content. This made it difficult for non-English-speaking users to understand the information. A multilingual website should have properly translated content to cater to different audiences.
The website had identical meta titles and descriptions across multiple pages. This is a problem because search engines use these tags to understand what a page is about. When different pages have the same meta tags, it confuses search engines, leading to lower rankings.
The website took too long to load, which frustrated visitors and increased the bounce rate (the percentage of users who leave without interacting). A slow website negatively affects both user experience and SEO rankings.
The website was running on an old version of WordPress, making it vulnerable to security risks, bugs, and performance issues. Outdated websites often have compatibility problems, which can affect functionality.
Even when visitors came to the website, very few took action, such as making an enquiry or booking a service. This meant that the website was not effectively engaging or guiding users towards a conversion.
The website struggled to appear in search results for important industry-related keywords. Without good rankings, potential customers could not find PAL Line PTE LTD easily, leading to fewer visitors and lower brand awareness.
BThrust created a customised SEO plan to tackle these challenges and improve website performance.
To make the website more user-friendly for Chinese and Burmese visitors, we:
This change improved engagement and accessibility for non-English-speaking visitors.
We identified and corrected duplicate meta titles and descriptions by:
This helped search engines understand each page better and improved the website’s visibility.
A slow website drives visitors away, so we took several steps to boost speed and performance:
After these changes, the website loaded much faster, improving user experience and reducing bounce rates.
Upgrading WordPress was essential for:
This update enhanced overall website functionality and made future improvements easier.
To increase enquiries and bookings, we made the website more user-friendly and engaging:
These changes encouraged more users to take action, leading to higher conversions.
We worked on on-page and off-page SEO strategies to improve the website’s ranking on Google:
With these improvements, PAL Line PTE LTD climbed higher in search results, making it easier for potential customers to find them.
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We’ve just successfully completed our SEO project with BThrust. Big thanks to Michaela and the team for their helpfulness, expertise, and prompt support throughout the project. Great teamwork and a smooth experience — looking forward to more collaborations ahead!
We’ve been working with BThrust for SEO and SEM and we truly appreciate the prompt service and assistance from Michaela and Terrence. They’re really helpful in advising and planning for our campaigns. Everything was seamless working with them. Thank you BThrust, Michaela, Terrence & team for your service and guidance, your effort is sincerely appreciated.
Leo Won has been extremely helpful in the 6 months that he has assisted us. Thus far, BThrust has delivered on their promise and our SEO has seen significant improvement over the course of our contract.Leo Won has also never been difficult to reach and does not feel troubled to explain the SEO process to beginners like myself. Would definitely recommend to anyone who is looking to start their SEO.
Awesome and fuss free team to work with. Leon, Dart and Terence have been helping us with our SEO and SEM for some time now and really take the stress away from us to be heavily involved. They also have gone above and beyond for any issues that we have faced which were not necessarily in their job scope. Highly recommended!
Business Thrust (BT) was one of the consultants that we explored for our website SEO Optimisation. We appreciate Leon and Dart, from BT, in guiding us all along. They are familiar with their works and have given us good advices, one of such was that they were able to start SEO Optimisation with our existing website structure which really saved our time and cost. Besides, we received constant update from Leon and Dart on the progress of the key words that they worked on. In about 6 months time, we began to see great improvement on the visibility of our website and more new walk in customers. Above are just some points to mention and we are glad that we have made right selection on a consultant.
Leon Pang and Dart were the SEO advisors when my business partner and I approach them to embark on SEO . Initially I was doubtful. But throughout the journey , both Leon and Dart has been polite and detailed in answering any queries or concerns we had . They assist us in navigating the SEO journey patiently. Soon we notice our SEO rankings starts to climb up to the first page in searches . It has been a pleasant and hassle free experience indeed . Leon and Dart are excellent in their knowledge.
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