What is Search Engine Optimization?
Search Engine Optimization (SEO), as the name suggest, is optimization of website as per the search engine’s standards in order to improve visibility of websites in top searches using certain set of words (also called keywords or target words). There are majorly three search engines – Google, Yahoo and Bing, Google is the biggest search engine accounting for more than ninety percent of global searches.
Why you need SEO Malaysia or Global?
With increasing digitalisation globally, market reach is also expanding. Where it’s not feasible to market your product and services physically, with ease of access of internet globally it is practically possible to reach each of your target customer. SEO marketing is one the best internet marketing tool and preferred over Google AdWords/Pay-per-click as its cheaper and much more reasonable in terms of ROI.
Is SEO being costlier than Google AdWords?
No, Search Engine Optimization is much cheaper and long-lasting solution for your Internet marketing.
Is SEO time consuming than Google AdWords/PPC?
Yes, it will take time from couple of months to twelve months and even more depending upon keywords competitiveness. Nothing great comes easy, but when it’s there, it great. But it is much rewarding and much economical than costly Google AdWords/PPC.
Will reflection of website in top 10 searches be enough or we achieving top ranking is must?
Data shows 100% of visitors go through top 5 searches and remaining 5% go through top ten searches. It’s rare if people are considering second page of search engine for their needs. Also, its psychology of visitors that websites reflecting on top page are big brands and their products and services are perceived to be of top quality so chances of conversions are much higher than other low ranked websites.