Genic Cards creates smart digital business cards that simplify networking through NFC technology, QR codes, and online sharing, enabling users to exchange contact details without paper cards.
The platform allows profile updates, connection tracking, multilingual support, and future mobile access, while users can edit information anytime and switch between profiles using a single NFC card.
Genic Cards is revolutionising business networking with its smart digital business cards, making it easier for professionals to connect and share contact details. Using NFC technology, QR codes, and online sharing, these eco-friendly and customisable cards replace traditional paper cards, reducing waste and enhancing convenience.
Users can update their profiles anytime and switch between different business identities using a single NFC card. Genic Cards implemented strategic marketing efforts to overcome these obstacles and establish itself as a leader in the digital business card industry.
The Facebook and Instagram pages had minimal followers (36 and 30, respectively), making it difficult to establish brand credibility.
The bios, profile pictures, and cover photos were not visually appealing or optimised to attract engagement.
Before optimisation, posts had low interaction rates, reducing organic reach and brand awareness.
The initial ads lacked proper audience segmentation, leading to lower conversions and inefficient ad spending.
The website had only 500 visitors, limiting potential customer reach and sales opportunities.
Despite running ads, the initial campaign did not generate significant leads or sales, impacting ROI.
Before optimisation, campaigns were not tested effectively, leading to underperforming ads and wasted budget.
The brand lacked differentiation in the digital business card market, making it harder to stand out.
There was a lack of social proof and customer feedback, which is crucial for building trust and credibility.
The social media content was not structured around a clear plan, affecting audience retention and engagement.
Enhanced Facebook and Instagram profiles with updated bios, 3D cover photos, and profile images for a more professional look.
Conducted in-depth analysis to identify ideal customer segments and tailor content accordingly.
Researched industry competitors to identify opportunities and differentiate Genic Card in the market.
Created a structured content calendar focusing on engaging posts, product highlights, and customer testimonials.
Tested multiple ad creatives, captions, and CTAs to determine the most effective combinations for engagement and conversions.
Adjusted ad spending dynamically to ensure maximum ROI and efficient cost per acquisition.
Encouraged interactions through polls, Q&A sessions, and community-driven content to increase organic reach.
Leveraged real-time engagement with live ad copies and product review campaigns to build trust and authenticity.
Monitored ad and content performance using key metrics to refine strategies and improve outcomes.
Collaborated with niche influencers to expand the reach and increase credibility in the digital business card industry.
The targeted social media marketing strategy delivered significant results for Genic Card within three months.
Boosted traffic from 500 to 111,456 visitors.
Improved lead-to-customer conversion through optimised ad
targeting
Enhanced interaction on posts, leading to better brand
visibility
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Business Thrust (BT) was one of the consultants that we explored for our website SEO Optimisation. We appreciate Leon and Dart, from BT, in guiding us all along. They are familiar with their works and have given us good advices, one of such was that they were able to start SEO Optimisation with our existing website structure which really saved our time and cost. Besides, we received constant update from Leon and Dart on the progress of the key words that they worked on. In about 6 months time, we began to see great improvement on the visibility of our website and more new walk in customers. Above are just some points to mention and we are glad that we have made right selection on a consultant.
Leon Pang and Dart were the SEO advisors when my business partner and I approach them to embark on SEO . Initially I was doubtful. But throughout the journey , both Leon and Dart has been polite and detailed in answering any queries or concerns we had . They assist us in navigating the SEO journey patiently. Soon we notice our SEO rankings starts to climb up to the first page in searches . It has been a pleasant and hassle free experience indeed . Leon and Dart are excellent in their knowledge.
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