Atos Performance PTE LTD is a fitness company helping individuals achieve health and performance goals through personal and strength training, alongside structured performance-based fitness programmes tailored to diverse client needs.
The company aimed to boost visibility and attract customers in Singapore through a PSG-supported initiative, but faced limited search presence from an outdated website and a weak SEO strategy.
Atos Performance PTE LTD needed a stronger online presence to attract more customers and expand its business. However, their website had several weaknesses that hindered growth. It lacked a modern design, an intuitive structure, and relevant content. As a result, the site struggled to rank on search engines, reducing visibility and customer engagement.
BThrust designed a targeted SEO strategy to overcome these challenges. By enhancing the website, optimising content, and implementing technical improvements, we helped Atos Performance achieve outstanding results in traffic, conversions, and online reach.
Before working with BThrust, Atos Performance PTE LTD faced several issues that affected its online presence and customer engagement.
The website had an old-fashioned design that did not reflect the company’s modern fitness approach. It looked unappealing, which made visitors leave the site quickly.
The site was difficult to navigate. Important pages were hard to find, and there was no clear flow for users to follow. This made it frustrating for potential customers to explore the services.
The website was not user-friendly. The layout was confusing, and the design did not guide users towards taking action, such as booking a session.
The website did not have dedicated pages for specific services. As a result, it was difficult for search engines to understand what the company offered and rank it for relevant keywords.
There was not enough informative and engaging content on the website. This reduced the chances of ranking well on Google and did not provide enough value to visitors.
Without addressing these problems, the company was missing out on potential customers and business growth.
To solve these problems, BThrust created a complete SEO strategy focusing on website improvement, content optimisation, and search engine ranking growth.
BThrust redesigned the website with a modern, professional look. The new design was:
This improved user engagement and reduced bounce rates, as visitors were more likely to stay on the site.
BThrust conducted in-depth keyword research to find the most relevant and high-performing search terms. These keywords were used throughout the site to ensure they appeared in relevant searches.
For example, instead of general terms like “fitness training,” the site was optimised for “personal training in Singapore” and “strength training classes near me”, which attracted more local customers.
To improve rankings and make it easier for users to find information, BThrust created dedicated pages for different services. Each page focused on a specific training programme, providing clear details and strong calls to action.
This helped search engines understand the site’s structure and improved rankings for service-related searches.
BThrust rewrote the website’s content to make it:
Blog posts were also added to provide useful fitness tips, which helped attract organic traffic. The improved content boosted search rankings and kept visitors on the site longer.
To ensure every page was search engine-friendly, BThrust optimised:
BThrust fixed several technical issues that were affecting performance, including:
To improve the site’s credibility, BThrust secured high-quality backlinks from reputable websites. This increased the domain authority and improved rankings on Google.
Since Atos Performance PTE LTD wanted to attract local customers, BThrust:
To track progress, BThrust used Google Analytics and Search Console. This helped identify what was working and refine the strategy based on real-time data.
BThrust studied competitor websites to find gaps and opportunities. This allowed Atos Performance PTE LTD to stay ahead in the fitness industry.
Within six months of implementing the SEO strategy, Atos Performance PTE LTD saw impressive growth:
More visitors discovered the website through search engines
More users clicked on the site from Google search results
More visitors booked training sessions, leading to higher revenue
The website appeared in more search results, increasing brand awareness
These results proved that a well-planned SEO strategy could turn an underperforming website into a high-performing business tool.
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We’ve just successfully completed our SEO project with BThrust. Big thanks to Michaela and the team for their helpfulness, expertise, and prompt support throughout the project. Great teamwork and a smooth experience — looking forward to more collaborations ahead!
We’ve been working with BThrust for SEO and SEM and we truly appreciate the prompt service and assistance from Michaela and Terrence. They’re really helpful in advising and planning for our campaigns. Everything was seamless working with them. Thank you BThrust, Michaela, Terrence & team for your service and guidance, your effort is sincerely appreciated.
Leo Won has been extremely helpful in the 6 months that he has assisted us. Thus far, BThrust has delivered on their promise and our SEO has seen significant improvement over the course of our contract.Leo Won has also never been difficult to reach and does not feel troubled to explain the SEO process to beginners like myself. Would definitely recommend to anyone who is looking to start their SEO.
Awesome and fuss free team to work with. Leon, Dart and Terence have been helping us with our SEO and SEM for some time now and really take the stress away from us to be heavily involved. They also have gone above and beyond for any issues that we have faced which were not necessarily in their job scope. Highly recommended!
Business Thrust (BT) was one of the consultants that we explored for our website SEO Optimisation. We appreciate Leon and Dart, from BT, in guiding us all along. They are familiar with their works and have given us good advices, one of such was that they were able to start SEO Optimisation with our existing website structure which really saved our time and cost. Besides, we received constant update from Leon and Dart on the progress of the key words that they worked on. In about 6 months time, we began to see great improvement on the visibility of our website and more new walk in customers. Above are just some points to mention and we are glad that we have made right selection on a consultant.
Leon Pang and Dart were the SEO advisors when my business partner and I approach them to embark on SEO . Initially I was doubtful. But throughout the journey , both Leon and Dart has been polite and detailed in answering any queries or concerns we had . They assist us in navigating the SEO journey patiently. Soon we notice our SEO rankings starts to climb up to the first page in searches . It has been a pleasant and hassle free experience indeed . Leon and Dart are excellent in their knowledge.
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