PSG Digital Marketing Grant Singapore — Claim Up to 50% Support

SMEs are eligible for up to 50% business grant support for the adoption of DM Business Thrust Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

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PSG Digital Marketing

What is the PSG Digital Marketing Grant?

The PSG Digital Marketing Grant helps eligible Singapore businesses adopt pre-approved digital solutions that can strengthen their capabilities and improve business performance. Through PSG digital marketing packages, SMEs can access services such as search engine optimisation (SEO), search engine marketing (SEM) and other approved digital marketing solutions.

Instead of building a digital strategy entirely from scratch, businesses can choose suitable pre-approved solutions and apply for grant support, subject to prevailing eligibility requirements. The PSG grant for digital marketing can therefore make it more accessible for SMEs to improve online visibility, generate enquiries and build a stronger digital presence.

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PSG Digital Marketing Eligibility Criteria

Businesses applying for the PSG Digital Marketing Grant must meet Singapore registration, local ownership, company-size and solution-use requirements applicable to the grant.

Criterion Requirement
Business registration The business must be registered and physically operating in Singapore, such as a valid ACRA-registered entity.
Local shareholding At least 30% of the company’s shares must be held directly or indirectly by Singapore Citizens and/or Singapore Permanent Residents.
Turnover / employee-size test Group annual sales turnover must not exceed S$100 million, or group employment size must not exceed 200 employees.
Singapore usage The digital marketing solution being purchased, leased or subscribed to must be deployed and used in Singapore.

Who Is Not Eligible

You may not be eligible for the PSG digital marketing grant if your business does not satisfy the prevailing eligibility and application requirements. Common situations that may affect eligibility include:

  • Businesses with less than 30% local shareholding, including most wholly foreign-owned entities.
  • Companies that exceed both the S$100 million group annual sales turnover threshold and the 200-employee group employment threshold.
  • Entities that are not registered and operating in Singapore or intend to deploy the solution outside Singapore.
  • Applicants who have already made payment, signed a contract, or accepted a deposit with the vendor before submitting the relevant PSG application.
  • Companies that have already fully utilised the applicable grant cap for the relevant PSG period.

Our Clients

At BThrust, our clients trust us for innovative digital marketing solutions and services that drive real growth. We work with diverse industries, building strong online visibility and lasting success through tailored, results-focused digital strategies.

What Digital Marketing Services Are Covered by BThrust PSG?

PSG digital marketing packages can include pre-approved services designed to improve search visibility, attract qualified traffic, and generate business enquiries. Depending on the approved package, businesses may access SEO, SEM, campaign optimisation, analytics, reporting, and related digital marketing services.

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How to Apply for the PSG Digital Marketing Grant (5 Steps)

The PSG digital marketing grant process starts before you engage the vendor or begin the project. Businesses should first confirm their eligibility and select an appropriate pre-approved digital marketing solution.

Submit your application through the designated government grant portal with the required company, quotation, and solution information. Once the application is approved and the Letter of Offer has been accepted, you can proceed with the approved project according to its terms.

After the project has been completed, prepare the required supporting evidence and submit your claim through the grant portal. The claim will be reviewed before the approved grant amount is disbursed.

Check Out: How to Claim PSG Grant for Digital Marketing?

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Check your eligibility

Confirm that your company meets the prevailing PSG requirements.

Select an approved solution

Choose a suitable pre-approved digital marketing PSG package.

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Obtain a quotation

Review the package scope, deliverables, and costs before applying.

Submit your PSG application

Complete the application through the designated government grant portal.

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Claim
Accept the Letter of Offer

Review and accept the offer once your application is approved.

Start and complete the project

Work with the vendor to deliver the approved digital marketing activities.

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Prepare your claim documents

Gather invoices, payment evidence, and other required project documentation.

Submit your claim

File the claim through the grant portal for assessment and subsequent disbursement.

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Documents Required for PSG Digital Marketing Grant

You will need supporting documents at both the application and claim stages of your PSG Digital Marketing grant. Exact requirements can vary by solution and application, so prepare clear business, quotation, payment, and project-completion records before making each submission.

Application-Stage Documents

At the application stage, businesses should prepare the information and supporting records required to demonstrate their eligibility and explain the proposed solution. These may include:

  • Company and business registration information
  • Details required to verify local shareholding and company eligibility
  • Vendor quotation for the selected pre-approved PSG digital marketing package
  • Information about the digital marketing solution and intended business use
  • Relevant company contact and authorised applicant details
  • Other supporting documents requested during the application assessment

Ensure that the information submitted matches your business records and the selected pre-approved package.

Claim-Stage Documents

Once the approved project has been completed, supporting records may be required to show that the solution was delivered and paid for according to the approved terms. Depending on the claim requirements, prepare:

  • Vendor invoice for the approved digital marketing solution
  • Proof of payment
  • Relevant bank or transaction records where requested
  • Project completion and delivery evidence
  • Reports, screenshots or other evidence showing that the approved solution was implemented
  • Supporting documents required under the Letter of Offer or claim instructions

Keep project and payment records organised throughout the engagement rather than collecting everything only when the claim is due.

Why Work With BThrust as a PSG Digital Marketing Vendor

BThrust provides the best digital marketing services covering SEO and SEM, helping eligible SMEs manage campaign execution, documentation, reporting, and handover through a more streamlined PSG digital marketing engagement.

Pre-Approved PSG Vendor
Pre-Approved PSG Vendor

Working with a pre-approved vendor gives businesses access to defined digital marketing packages with specified deliverables. BThrust’s PSG packages are structured to help SMEs adopt relevant digital marketing solutions while following the applicable grant framework.

Turnkey Grant & Documentation Support
Turnkey Grant & Documentation Support

The PSG application and claim process can involve multiple documents and project records. BThrust helps clients understand the required package information and organise relevant documentation throughout the engagement, reducing unnecessary administrative confusion.

Proven Track Record Across SME Industries
Proven Track Record Across SME Industries

BThrust adapts campaign planning, keyword targeting and digital execution to each SME’s audience, competitive landscape and goals with 100+ PSG projects delivered across accounting, healthcare, water purifiers and cleaning industries in Singapore.

Full-Funnel Digital Execution
Full-Funnel Digital Execution

A successful campaign should do more than generate impressions. BThrust’s approach connects SEO and SEM activities with the wider customer journey, helping businesses build visibility, attract relevant traffic and create opportunities for enquiries and conversions.

Data-Driven Transparency & Measurable ROI
Data-Driven Transparency & Measurable ROI

Digital marketing decisions should be supported by meaningful performance data. Campaign monitoring and reporting provide visibility into metrics such as search rankings, website traffic, clicks, and other relevant indicators, allowing businesses to understand performance and identify areas for improvement.

Comprehensive Handover & Ownership
Comprehensive Handover & Ownership

At the end of the engagement, businesses need clarity about the work completed and the digital assets associated with the project. BThrust provides the relevant handover documentation and campaign materials included within the selected package, helping clients maintain continuity after project completion.

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Frequently asked Questions

The PSG Digital Marketing Grant lets eligible Singapore SMEs claim up to 50% support on pre-approved digital marketing packages under IMDA’s SMEs Go Digital programme. While the grant generally covers SEO, SEM, and social media marketing, BThrust is pre-approved only for SEO and SEM packages.

BThrust’s PSG-supported digital marketing package is priced at S$10,000. With up to 50% grant funding available, eligible businesses can receive up to S$5,000 in support, bringing out-of-pocket costs down by up to S$5,000.

The actual grant amount depends on the approved qualifying costs and the prevailing PSG terms and conditions.

Your business must be registered and operating in Singapore, have at least 30% local shareholding, and have group annual turnover of S$100 million or less, or 200 or fewer employees. The solution must be used in Singapore, and the project cannot start before approval.

Select a PSG-supported solution and obtain a quotation from the pre-approved vendor. You can then submit your PSG application through the Business Grants Portal (BGP) using your CorpPass account. Complete the required application details and submit the application for assessment.

Under BThrust’s PSG-supported digital marketing package, services include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and digital asset creation. The exact services and scope of work depend on the selected package and prevailing PSG guidelines and eligibility requirements.

Yes. SEO is eligible for PSG support when included within an eligible pre-approved digital marketing solution. Funding remains subject to the package scope, business eligibility, and approval.

Yes, our digital marketing PSG package covers SEM/Google Ads along with SEO. However, advertising or media spend may not qualify, so businesses should verify the approved package scope.

To apply for a Digital Marketing Productivity Solutions Grant (PSG) in Singapore, you need an official quotation from a pre-approved vendor and your corporate login details, alongside company financial records.

Enterprise Singapore generally processes complete PSG applications within approximately six weeks after receiving all required information. Applications requiring additional clarification or documentation may take longer.

Yes, you can choose your vendor as long as they are IMDA pre-approved. Securing PSG funding requires selecting an eligible solution and package directly from an approved vendor.

After approval, accept the Letter of Offer through the Business Grants Portal, implement the approved solution, make the required payment, and submit supporting documents when making your claim.

PSG generally works on reimbursement. Businesses pay according to approved project terms before submitting their claim. However, no payment or deposit should be made before submitting the PSG application.

Yes, IRAS considers Productivity Solutions Grant payments taxable because they are revenue in nature. Businesses should account for the grant appropriately when preparing their corporate tax computations.

Yes, Sole proprietors may apply for PSG provided their businesses are registered and operating in Singapore and satisfy the applicable eligibility requirements for their selected pre-approved solution.

For solutions supported by Enterprise Singapore, the PSG grant cap is currently S$30,000 per company or UEN per grant year, with the applicable grant-cap period running annually from 1 April to 31 March.

Businesses may submit multiple PSG applications where genuine business needs exist. However, restrictions can apply to certain solutions, and duplicate funding for the same project scope is not allowed.

Common reasons include ineligibility, incomplete documentation, paying or starting the project too early, or selecting an unsuitable solution. Review the rejection reason, correct eligibility issues, and where permitted, submit a new application.

Yes, BThrust is an IMDA pre-approved vendor offering eligible Singapore SMEs up to 50% PSG support for its Business Thrust Digital Marketing Packages.

PSG funds eligible productivity solutions, while SkillsFuture Enterprise Credit provides eligible employers additional support for enterprise and workforce transformation programmes, including qualifying PSG projects.

PSG supports adoption of pre-approved productivity solutions, while EDG supports broader customised transformation projects involving core capabilities, innovation, productivity improvements and international market expansion.

PSG solutions must generally be used in Singapore. Businesses seeking support specifically for overseas market promotion should consider programmes such as the Market Readiness Assistance grant.

The claimed package must generally match the vendor’s pre-approved solution. Execution details such as content and targeting may be tailored within its scope, while additional services may require separate payment without PSG funding.

PSG supports businesses across various sectors, subject to company eligibility and solution availability. SMEs should confirm whether an appropriate pre-approved digital marketing solution is available for their business.

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