Digital Marketing

There is a lot of confusion regarding Digital marketing and SEO, the later is a part of Digital marketing. Customers might have been unaware of this distinction. Digital Marketing is a sure shot way to reach your audience in a much easier and economical manner. Digital marketing is a broad term that includes marketing in all channels and platforms (online and offline). We are a digital marketing agency in Singapore and we provide complete digital marketing solutions & software development services.

Internet marketing involves use of website, emails and other online marketing tools to promote the product or services. Internet marketing is also an integral part of Digital Marketing. Almost all companies makes use of online/internet marketing within Singapore.

Below is a list of all marketing channels that comes under Digital Marketing: -

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed for reaching target audience via their smart phones. As over 80% percent of internet users own a phone, it’s only logical for companies to target their desired demography via online marketing.

Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach customers. Using social media platforms like Facebook, Instagram etc to interact with existing clients or prospective ones can build your brand, drive sales & website traffic.

Email Marketing

Using email to promote business is also a sure shot way to attract new customers It is used to develop relationships with potential customers while keeping current customers informed and updated on companies works.

SEO Marketing

SEO marketing in Singapore is the most in trend way to market your product or services online. SEO (Search Engine Optimization) help promote your products, services across various search engines. SEO is generally done in two ways - On page optimization and off page optimization. In SEO, specific keywords and website pages are optimized as per the search engines which help bring website in top searches.

PPC/Google Adwords

An online advertising program helmed by Google. The program helps create ads that interest the audience and cater them as per the needs of viewers. The Ad Words platforms runs on a simple logic of you pay for the traffic you get. Google generates 96% of it’s revenue from PPC advertising, that is the magnitude of Google ad words.

Video/Youtube Marketing

YouTube, but as the internet’s second largest search engine with a monthly user count of 4 million, and 86 percent of Singaporeans using YouTube, which is the highest for any social media platform. YouTube marketing can help improve your SEO ranking. Companies generally create videos featuring testimonial of their clients, any advertisement of their product and services etc.