Complete Beginner's Guide to Page Speed Optimization 1

02 August

If you have worked around the world of website creation, you will know just how important it is to make it rank, and offer the best possible user experience! One of the pivotal factors that affect any website experience is speed! The speed or rapidity at which your pages, graphics, texts, and content load can either make or break it for you!

It is essential for any web developer to understand that the audience doesn't have days or even a few hours for you! If they take the courtesy to visit your website, and check out some of the content, it's indeed a privilege for you! What separates the best web developers from others is the way they make the best out of that time!

In this world, things, today, move in instants. Everything from social media posts to our physical presence is nothing but a matter of a glance. The biggest example is that of Instagram that makes the best use of this, and has earned itself a place as being the one of most used social media platforms. The reason is obvious: you see a post, double tap to like, and scroll onwards! No delays!

When it comes to creating a website, you need to adopt the same strategy. Extract the most out of what you get! It's not just all about having the best content, the most valuable blog posts, or the most user-friendly UI designs. Everything boils to the fact that how great of a distance you have curtailed through various speed optimisation techniques! This is why all professional and expert web developers devote hours and weeks of their expertise to reducing the time it takes the website to load itself.

Moreover, if we take things into consideration from a wider eye, it's true that website speed optimization also helps with SEO. Hence, that is why this blog came into existence to help you do the trickery, and make your website supremely optimised for an enhanced user experience!

Page Speed Optimisation


If we delve into specifics, page speed is formally referred to the time it takes for any website to download its content from the hosting server, and put it onto the requesting internet browser.

If we were at a time some 20 years back, we would not be having this discussion. This is because things aren't always meant to be fast, and intuitive. At the time, the internet and all our mobile devices and computers were fairly new, meaning the technology was in its growing periods or stages. Developments were yet to be made, and the novelty factor was alone the biggest hype!

However, as things improved and we progressed, the user experience became more and more important! And today, we have reached a stage where the most optimally correct page loading time should be 400 milliseconds, less than what it takes to blink an eye!

Having read the figure, one thing you shall have recognised is the fact that our information transmission is incredibly quick. Today, you can have the best online products in the world, and still suffer from poor website performance thanks to your slow loading times! Hence, page loading times hold the greatest significance for businesses. We don't go out of leagues when we say that poorly optimised websites have the capability to bring your entire online interaction down! Therefore, if you have never focused or given time to loading speed, this is your perfect shot!

How to Check Page Speed Optimization?

Now that you are extremely keen to know more about page loading times, you might be wondering exactly how you can check one for your own website. Well here is the trick, you can go onto Google and search for a reliable tool that gets the job done. However, it is to be noted that many of those tools are nothing but trash; they can produce vague and bogus results, often distracting you. For instance, you may have loading times that demand improvement and your online tool could be giving great tidings! Moreover, these online tools aren’t recommended for large-scale businesses that cannot afford to compromise on even a few milliseconds!

Hence, here comes our expertise! Bthrust is an SEO Agency that you can rely on for all types of website-related tasks! Our experts know their way around complex website optimisation to ensure that you have the most supremely functional and honed website. We know that your business needs every bit of that extra millisecond to stay ahead of the curve, and win gains!

Our experts can get into the specifics of your website, and break down precisely how well it performs. Moreover, we can also create and forge strategies to make them perform better, helping you secure valuable peace of mind that your business is in the right hands!


Complete Beginner's Guide to Page Speed Optimization 2

How Do I Know If Page Speed Affects SEO?


One of the biggest uncertainties we have with Google is that we don't know how Google measures page speeds! We are yet to even gain a hint of how it sets its benchmarks and threshold that must be exceeded in all cases. Similarly, we are also unaware of the exact units it uses! Does it go deep enough to filter based on the tiniest of milliseconds or offers the leverage to keep it within seconds only?!

These unknown factors play an integral role in how Google sets its algorithms up for ranking different websites. However, one thing that we know for sure is people love rapid sites!

How Should I Optimise My Website For Page Speed?


Now that we have got everything out of the way, we can focus on individual techniques and strategies to achieve the best webpage loading times!

Enable Compression

Compression is your first best friend when taking on poorly-optimised websites as it helps reduce the file sizes, and makes things breathable! Large and bulky files for graphics and other CSS or HTML files can take a very long time to download from the hosting server. Hence, you should use Gzip for compressing all files exceeding 150 bites in size.

As for pictures, compression software can really take a big toll on the image quality. Thus, you should hit back to basics; use photoshop for toning down the images.

Minify CSS, Javascript, and HTML


The longer the code you write, the more time it takes for everything to load! Hence, curtailing unnecessary punctuations such as commas, and eliminating spaces along with unwanted lines can play a big role in enhancing the overall performance of your website.

Reduce Redirects


Redirects can be irritating because every time a user clicks on them, it wastes a few additional seconds of their time. Having multiple redirects can make that time add up, and reduce the efficiency of your website.

Use Cache

Cache is handy at storing a number of website elements such as graphics, pictures, Javascript files, and much more. This stops your website from loading every time a user visits it, leading to much better loading times.

You should use it to your advantage as much as you can unless you update the design of your website very frequently. There are countless tools to set a cache expiration date that you should consider using!

Optimize Images

Images can be the most intensive part of your entire website. High resolution and quality pictures often come at the expense of poor loading times. You should avoid unnecessary images as much as you want while ensuring you get the format of the image done the right way! Graphics go best with png, while jpeg is great for pictures.

Conclusion

Putting it to an end, we cannot stop but stress just how important page loading times are! If you want the best out of your website, we can help you build every foundation for top-notch website optimisation. When talking about SEO in Singapore there are a lot of SEO companies, but it is our expertise that helps us top the charts every year!

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