Guerilla marketing tactics for small business

28 May

Today the focus of every business owner is how to find creative ways to promote their product or engage with the audience. If you want to get ahead of your competitors then you should never compromise. No doubt that marketing strategy is required a high budget and many small businesses can’t afford to invest in such expensive strategies. So what should they do? For businesses with a limited budget for marketing, guerilla marketing tactics are the best option. With the right guerrilla marketing tactics, you can not only grow your brand recognition but attract your audience to let them know how your business will fulfill their needs.

Want to find out more about guerilla marketing? In this article, we will discuss guerilla marketing and some of the creative ideas to implement it.

What exactly is guerilla marketing?

Guerilla marketing is defined as the use of unique, unconventional, and cost-effective marketing ideas to boost sales, attract customers, and create brand awareness. This marketing strategy was specially designed for small businesses, that have limited budgets for marketing. Due to the effective results, big brands also use it to grab people’s attention.

Guerilla marketing is extremely different from traditional marketing as it involves personal interaction, and focuses on small groups of people to promote a productive service. It is all about mesmerising your audience and making them curious by delivering a strong message. These ideas are outrageously inexpensive and easy to implement. Guerilla marketing takes place in big gatherings or public places such as streets, shopping malls, concerts, festivals, and parks.

If you want to get good food results then make sure that you choose the right place and the right time to conduct your campaign.

Target a specific demographic or niche

Educational videos or classes

Be specific with who you want to reach through your marketing strategy as it will help you in getting the desired results. Let’s suppose you own a bakery, and you want to target the customers in that particular area to increase your sales. If you set your goal within the range of 10 miles it would only increase your marketing and advertising costs. On the other hand, if you narrow down your radius to 5 miles and get more specific with your targeting, then you can get more sales with less investment.

The more you specify you are demographic or niche, the more positive results you will get.

Find local influencers for content marketing campaigns

Promoting business through content creators or influencers is considered one of the best marketing campaigns. Social media platforms are full of content creators, all you have to do is find the influencers who are producing content relevant to your field. You can use their audience to create brand awareness and reach your target audience.

Let’s say you own a restaurant and you want to promote it by using content marketing. How will you do it? Start by checking out social media platforms such as Instagram, Facebook, and YouTube to find out who is producing content related to food. Once you’re done with your research the next step is to reach out to them and see if they are willing to promote your business.

Some creative ideas for guerilla marketing

Multiple guerilla marketing ideas will help you in engaging with the audience and grow your brand recognition. Are you looking for some creative and budget-friendly marketing ideas? Let’s discuss some of the time-tested guerilla marketing strategies that can take your business to a whole new level.

Create a content-rich blog

Blogs are a great way to tell your audience about your product and services. It is the best way to express your thoughts about a product or service. The more quality content you upload on your website, the more people are likely to engage with it.

The best part about blogs is that they are free and can be updated regularly.

Live performance

Live performance is one of the best, most effective, and cost-efficient guerilla marketing strategies. All you have to do is to hire a flash mob (If your employees aren’t into street performance) who will entice your audiences and offer them a memorable experience. Make sure to use your brand logo so that your audience will always remember your brand. It is an excellent marketing strategy, especially for small businesses.

Educational videos or classes

Educational videos or classes

Another effective strategy for small businesses is to create instructional videos or arrange classes. Video content is an attractive and valuable way to promote your business. You can create a very high-quality and informative video for a reasonable amount of money.

Similarly, you can host an event in which you can tell your audience about your services and products. If you are hosting a live event then you can post flyers to promote your event or class. But if you are hosting an online event (webinar), a good internet connection is all you need to reach your audience.

Free products or services

Giving free goodies or services to your customers is also an attractive guerilla marketing tactic. This strategy will not only increase your engagement with the people but also entice them to come back to see what more your brand has to offer.

When you offer free services or products to your audience, they will always remember your brand and even shared your services with their relatives and it will ultimately increase your brand awareness and reputation. So, if you want to gain positive results without investing much money then this foolproof strategy will work best for your business.

Conclusion

No matter what type of business you are running, you must have a planned marketing strategy to create better connections with your audiences. Planning marketing strategies is a time community and requires expertise so it is best to outsource it to an advertising agency. These agencies have professionals who will handle your marketing according to your business needs.

Bthrust is a digital marketing agency that will plan the most effective strategies for your business that will improve your revenue streams. So, stop wasting your time and get in touch with us today!

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