Posted On : 22 July 2020
Many businessmen still think that as soon as they hand over the work of SEO to a company, they will see traffic flowing into their sites and their business improving immediately. It is best to understand that SEO is a long process and there are no shortcuts. Those who have taken shortcuts have suffered heavily and saw their websites lose ranking. It is better to hand over your SEO work to a company that doesn’t promise immediate results. An experienced SEO company is best for you because they know how to go about the job and get you assured results. SEO gives you long-term results and such results will take a long time. Before you hand over the job to a company it is best to know the processes and what it does for you.
Assessing Your Website
The first step that a good company offering SEO in Singapore will do is to conduct a technical and content audit on your website. This means that they will analyze various factors on your website and see what is preventing it from ranking high on the search results page. SEO aims to bring more traffic to your website. For this, you must appear on the first page of the search results. An audit can tell the SEO company what is wrong with your website that makes search engines rank your website lower. The technical audit will analyze the website for problems like the speed of page loading, any broken internal links, and issues with the security of the site.
The next step in the SEO services is to check the content on the site. This is called the content audit. It is not always beneficial to get a lot of traffic to your site if it is not going to convert to sales. Some content may attract traffic that will not bring you any sales. It is necessary to remove this type of content and create content that can bring the right people to your website. You must write content that will bring people who will become your customers. Such content will give enough information to the person who wants to buy the product and prevent them from going to your competitors.
Steps In Technical SEO
Once the audit has been conducted the next step by the Singapore SEO company is to do the technical SEO. In this process, they will correct various technical issues that are preventing the site from being ranked high. There are also certain issues that will give the visitors a bad experience on your website. All these need to be corrected so that you can get traffic and get them converted. You must first ensure that the search engine can index all the pages. Unless this is done there is no way your site will be ranked on the search results page. Improving the crawl budget rate is another important step. This means to increase the number of times search engines crawl your site and see the latest updated pages.
The internal links in your site will make it easy for the search engines and your visitors to navigate through every page of your site with ease. When these links are broken, certain pages cannot be accessed and this will mean that they are not crawled by the search engines. This will greatly affect the ranking of your website. Speed of page loading is one of the most important aspects that the SEO agency will check and correct. Your site must load fast because otherwise, visitors to your site can leave without seeing all the pages. An increase in the number of people leaving the site half-way can affect your ranking. Moreover, a slow website will not be crawled fully by the search engines. This means that the search engine will not know everything available on the site and can affect the ranking of your site.
Keyword Research And Content Strategy
It is still very important to optimize for the keywords that are most suitable for your business. It is based on keywords that search engines will index and rank your site. For a search engine, the keyword is the basis on which it will look at various sites and rank the one that matches the most. The digital marketing agency in Singapore will understand how people search for things, what they search for, and how this is analyzed by the search engines. Keyword research is very important to find the most suitable keyword for you to optimize your website. When you optimize for the best keywords you can be sure to be visible to the right audience who are most likely to convert.
Content is most important for getting traffic and giving the visitors an excellent experience on your website. You must create content that will help the search engines to know what your website is about. When you create the most relevant content for the keywords that suits your business, you can expect to be ranked higher. You must also have content related to your main content so that you can keep the visitors on your site for a longer time. This is important to ensure that your leads will get converted to customers. Excellent content will provide all information that the visitor needs.
