Core Update March 2024

When to post on Instagram could very much determine how much engagement you are going to get. It is not just about the likes but ensuring that this content does get to the right people at the right time. This ensures that the people most likely to see your posts are actually the audience themselves since they mostly scroll their feeds. In this way, due to the interaction involved, there would be a likelihood of visibility based on the Instagram algorithm of popular posts. Being a top SEO agency in Singapore, we are aware that the key to optimising your online visibility is careful scheduling.

How Instagram's Algorithm Is Impacting Post Reach in Singapore

The Instagram algorithm can seem mysterious, but it follows several clear principles. The Instagram algorithm ranks the post by a user higher based on how much interest it believes the user will take in its content and how recent the post is, both taken from previous interactions. This simply means that if your post is recent and has some sort of human interaction, then it is certainly going to show up in your followers' feeds.

To this extent, the knowledge of when your audience is online has a very high importance. If one knows the times and posts with relevance to those peak times in the schedule of their audience, then right after the time of posting, you are likely to have a better shot at engagement, being key to visibility. As a digital marketing agency in Singapore, we have personally witnessed how a brand's exposure may be increased by coordinating with these ideal times.

Decoding the Best Days and Times to Post for Maximum Visibility in Singapore

The best times to post on Instagram can be really wide and varied, but some patterns do emerge from aggregate engagement data. For instance, Singapore followers are usually most active during midday hours and late evenings on weekdays.

For example, posting between 12 pm and 1 pm on any weekday would be effective in catching users through their lunch break, while early evenings around 9 pm are equally opportune since most people relax while catching up on social media.

On the weekends, it's slightly different. Saturday and Sunday mornings, in fact, have poor activity but pick up from 2 PM to 3 PM. These are points that would need testing, as they could change depending on the specific behaviour of your audience.

Industry Weekday Posting Times Weekend Posting Times
Travel and Tourism 10 am-12 pm, 7 pm-9 pm 9 am-11 am, 4 pm-6 pm
Fashion and Apparel 12 pm-2 pm, 7 pm-9 pm 9 am-11 am, 5 pm-7 pm
Fitness and Wellness 6 am-8 am, 5 pm-7 pm 8 am-10 am, 4 pm-6 pm
Food and Beverage 12 pm-2 pm 5 pm-7 pm

Digital marketing agency in Singapore usually follow this given timeline for posting on Instagram depending on different industries:

Industry Weekday Posting Times Weekend Posting Times
Travel and Tourism 10 am-12 pm, 7 pm-9 pm 9 am-11 am, 4 pm-6 pm
Fashion and Apparel 12 pm-2 pm, 7 pm-9 pm 9 am-11 am, 5 pm-7 pm
Fitness and Wellness 6 am-8 am, 5 pm-7 pm 8 am-10 am, 4 pm-6 pm
Food and Beverage 12 pm-2 pm 5 pm-7 pm

Tailoring Your Instagram Strategy to the Unique Behaviours of the Singapore Audience

These local trends and elements of the culture you understand will be able to underpin your Instagram strategy. It means that you will have access to a huge base that generally seems to be easily connected. These trends and cultural elements of the locals will play a huge role in underlying your Instagram strategy.

The unique digital audience from Singapore could be easily connected, engaging in content mostly contextualized towards local elements. For example, deeper involvement of your audience could be found with local festivals, public holidays, or even current events.

Also, consider the commuting behaviour. Most of them are on their phones during public transport. Posting in the morning and evening commutes might also have higher chances of engagement. Similarly, Crafting posts tied into local lunchtime specials or after work hours could catch users at exactly the moment they would be most likely to be online.

Strategies to Enhance Engagement Through Well-Timed Posts

Try to develop a posting schedule that coincides with when your audience is most active on Instagram. For instance, if data indicates that most of your followers are likely to engage at noon, scheduling posts around that time should most likely increase the visibility of your content. Also, running polls or asking questions within your posts is a good way to encourage interaction at these times.

The other effective measure is making use of Instagram content formats. This is where your posts, stories, reels, and live videos come in handy—just to ensure that content keeps flowing in fresh and engaging.

Diversify the content type to match the various user behaviours exhibited throughout the day. For instance, stories can be great for quick updates, while longer posts can be the best performing in the evening when users have more time to engage.

Here is a post-timing chart used by the SEO agency in Singapore for better user engagement:

Day Time Best Times to Post
Monday 9 am-10 am Capitalize on the start of the workweek.
Tuesday 9 am-10 am Engage the productive mindset.
Wednesday 5 am, 11 am, 3 pm A trifecta of posting opportunities.
Thursday 12 pm, 5 pm Lunchtime and pre-end-of-day moments.
Friday 9 am-10 am, 5 pm-6 pm Provide distractions as the weekend nears.
Saturday 8 am-12 pm Tap into Saturday morning scrolling.
Sunday 10 am-2 pm Capture relaxed morning routines or busy personal times.

Leveraging Analytics to Fine-Tune Your Posting Schedule

Instagram has powerful ways, for example, Instagram Insights, that help to get more closely acquainted with your followers. This will not only show who those following you are but also give you an insight into when your followers are most active on the platform. You can turn that into practice by reviewing such analytics regularly to come up with better posting times for good engagement.

Or get more specific—track the post-performance and look for patterns among various time frames and days. Ultimately, it's a data-driven strategy that will empower you to proactively adjust the content calendar based on what will likely resonate most with the audience.

Adapting Your Content Strategy Based on Performance Metrics

Pay very close attention to the number of engagements—likes, comments, and shares—then let these metrics tell you which content decisions to make. For instance, if most comments usually roll in on posts at 8 pm, then you want to post more interactive or discussion-worthy content at this time.

Also, play around with different types of content to see which one works best for you and your users. This may be changing up the forms of existing posts or adding new ones that are in line with the interests of your readers as determined by analytics.

Tips for Maintaining an Active and Engaging Instagram Presence

To have an interesting Instagram presence, consistency is essential. Come up with a content calendar that will have you post after every 'x' day. That still allows you some flexibility if, say, there are some current events or trending topics you want to react to. This balance will make your feed dynamic and relevant, thus maintaining user interest and engagement.

At the same time, it is extremely important to establish direct interaction with followers: answer their comments, be an active interlocutor in discussions, and sometimes be the pioneer of dialogue with the help of direct messages. Direct contacts will help your brand not only increase the level of interaction but also create a community.

Finally, follow up with changes in features and best practices affected by Instagram. Finally, you would want to keep a look at all the changes and updates to features and best practices done by Instagram. It is, therefore, good to employ features as they come into the platform algorithm changes and the introduction of new ones into your strategies. Staying abreast of these changes will help your strategy stay effective and keep your engagement rates from plummeting.

Read more: Core Update of March 2024: Why It is Important for SEO Agencies in Singapore?

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