Tips to improve your SEO ranking

04 APRIL

Your search engine optimization (SEO) strategies will determine how your website will rank in search engines. No matter what type of business you are running, you need the right SEO tactics to reach your target audience and grow your business. To make the maximum out of your SEO strategies, you can hire online marketing Singapore companies.

Do you want to find out how you can improve your SEO strategy? In this blog, we will discuss some of the important tips that will boost your ranking.

High-quality content

When we talk about the content it's always 'quality over quantity.' Good and informative quality content will ensure SEO success. Following are some of the tips that will help you in maintaining the quality of your content.

  • Always upload original content because Google quickly identifies the duplicate content and will penalise your website for it.
  • Stuff your content with the right keywords, and add Meta title and Meta description to boost your ranking.
  • Make your content engaging by providing unique, informative, and to the point information regularly on your website.
  • Divide your content into smaller chunks i.e., Headings and subheadings.
  • The content you upload must comply with Google's EAT (Expertise, authoritativeness, trustworthiness) criteria, It is especially applicable for sensitive topics such as healthcare, law, medical advice, etc.

If you are struggling with your content, you can get help from SEO services. From uploading the high-quality content to keyword research they will manage everything.

On-page SEO

Apart from maintaining the quality of your content, you must also optimise it so that you appear on search engine result pages (SERPs). To optimise your content, you should:

  • Ensure proper keyword research i.e., Primary and secondary keyboards. Add your primary keywords in your URL, meta title, meta description, and headings. However, you can use secondary or related keywords in your content.
  • Provide informative content written for 8th-grade reading level.
  • Try to include at least one optimised image per page. Images make your content more interesting and add value to it. Don't forget to add your primary keyword in your image filename.
  • Add high-quality internal links to your content, as it will keep your users engaged on your website.

Effective keywords

Keywords are the critical factor that will help you in gaining search engine rankings. The content you upload on your page must be stuffed with target keywords as these words or phrases will connect you to your target audience. Moreover, keywords tell the search engine about the nature of your page.

Apart from primary keyboards, you must also search secondary or relevant keywords to add to your content.

Useful backlinks

Getting high-quality backlinks from others websites is also a fruitful SEO strategy. Google will rank your website higher when users end up on your website from other websites. Keep in mind that only the backlinks from trustworthy websites are helpful. Do you want to gain backlinks? An important strategy to do so is by creating compelling info graphics so the other websites link your content as a reference to their website.

To create info graphics, you can use online tools such as Venngage. Once you create relevant info graphics you can share them with others in your field and ask them to publish them on their website.

Load speed

Today internet users are very impatient, so if your website takes longer than three seconds to load, they might skip it before it even loads. Google webmaster states that ideally, your website loading time should be less than half a second. The top-ranked website on Google doesn't take more than 3 seconds to load.

Due to this reason, the importance of the page loading speed of a website cannot be ignored. Following are some of the tips to improve your page speed:

  • Minimise HTTP requests
  • Upload optimised images
  • Improve Domain name system (DNS) server
  • Minify CSS, JavaScript and HTML
  • Reduce redirects

Improving page speed is a technical job that's why you must go for professional help from an SEO service provider to ensure the best results.

Schema markup

Schema markup or structured data tells Google how to classify or interpret your page. It is backend microdata that helps search engines understand your page. It is important to provide relevant, correct, and location-specific information in schema markup otherwise Google will not recognize or index your page.

Mobile-friendliness

Users rely on their mobile phones to reach a particular website due to this reason the importance of mobile-friendliness has increased greatly over the past years. Google also recognizes mobile-friendliness as an important factor of ranking. If you want to create a mobile-friendly website you must have a responsive and simple design.

To check the mobile-friendliness of your website you can use Google's mobile-friendly test tool that will show you a clear report stating hurdles of your website to mobile usage.

Reliable business listings

Business listings increase the trustworthiness of your business and are extremely important at the local level. When you make a profile on the Google My Business page it will depict the legitimacy of your business. Moreover, your clients can find you easily online.

It Is important to ensure that the information you provide across all online platforms is the same otherwise it will lead to unwanted confusion.

Social media legitimacy

Today almost 4.2 billion people are active social media users so engaging your customers through social media platforms is a great marketing strategy. The selection of social media platforms depends entirely upon the product and services that you provide. For instance, if you would a clothing brand, you can reach your target or deals through Instagram and Facebook.

In order to gain popularity, you must stay in touch with your audience on your social media platform. Most business owners go for buying followers but it would be helpful in the long run and will backfire. Wondering how? Google pays attention to the legitimacy of your account instead of your followers. Let's see if you have 100,000 followers it will not represent the legitimacy of your account unless you engage with your audience.

So, your goal should be to get followers through effective marketing strategies. If you find it hard to keep up with your appearance on social media, you can hire an SEO company for efficient management.

User-friendliness

The reason why Google emphasises SEO is to provide a better user experience. All the SEO strategies are designed by keeping the actual end-user in mind.

If you keep up with Google algorithms such as optimising your page speed, content, image, etc., it will only deliver value to your users.

The Right Solution for Every Business

Do you want your business to touch new heights? If you do, we can certainly help your business with the perfect blend of SEO and custom software solutions. In fact, we helped many businesses in achieving massive success over the years with our solutions.

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