At BThrust, we specialise in helping businesses unlock their full digital potential. In this case study, we share how we helped Top in Singapore, a growing local directory platform, dramatically increase its organic traffic and online visibility.
By leveraging advanced strategies in SEO Singapore, we boosted their search engine performance, brought in thousands of new visitors and positioned the brand as a trusted authority in local recommendations.
About Top in Singapore
Top in Singapore is a dynamic platform that curates the best businesses, services, and experiences across Singapore. From top cafes and clinics to tuition centres and tech services, the site aims to be the go-to reference for consumers looking for trusted recommendations.
Despite having useful content and a broad potential audience, Top in Singapore was struggling to generate consistent organic traffic and visibility on search engines due to a lack of foundational SEO practices.
Challenges Faced by Top in Singapore
Our in-depth audit revealed several critical SEO issues that hindered visibility and performance:
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Low Traffic
The site was barely getting organic users due to poor search engine rankings.
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Slow Loading Speed
Unoptimised scripts and images caused high bounce rates and reduced Google PageSpeed scores.
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Poor Search Engine Rankings
Most of the pages were hidden deep in SERP results and got very few clicks.
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Low Number of Category & Listicle Pages
Despite being a directory-style website, the lack of structured category/listicle pages meant missed opportunities to rank for broad queries.
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No SEO Techniques in Place
There was no keyword research, no metadata, no schema and no SEO-friendly URLs.
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Lack of Internal Linking
Pages were isolated with minimal cross-navigation which makes it harder for crawlers and users to discover related content.
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Weak Backlink Profile
The domain lacked authority due to very few high-quality inbound links.
Our SEO Strategy for the Top in Singapore
We at Bthrust applied a comprehensive SEO plan designed to tackle both content and technical issues. Here’s how we approached the transformation:
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Using KGR and Avalanche Technique
We applied the Keyword Golden Ratio (KGR) method to identify low-competition, high-conversion keywords. Combined with the Avalanche Technique, we gradually built topical authority through targeted content expansion.
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Created Category and Listicle Pages
We created optimised pages for popular categories such as “Best Cafes in Singapore”, “Top Lawyers in Singapore” and others by targeting both local intent and long-tail keywords.
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Website Speed Improvement
Compressed images, optimised code, enabled caching and improved server response times which lead to better user experience and lower bounce rates.
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User Behaviour Analysis via Events
We implemented tracking through Google Analytics and Hotjar to understand how users interacted with the site. This helped refine CTAs, page layout and content hierarchy.
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Search Engine Ranking Improvements
Implemented on-page SEO fundamentals like meta titles, descriptions, structured headers, mobile responsiveness and schema markup.
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Internal Linking Optimisation
Built a logical internal linking structure to improve crawl depth, distribute link equity and guide users to high-value pages.
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Backlink Creation
Developed a natural backlink profile through guest posting, local citations and outreach to relevant directories and blogs.
Results Achieved
After four months of strategic implementation, Top in Singapore experienced remarkable growth:
- 1,561.7% Increase in Organic Traffic: From a few users to thousands of monthly organic visitors.
- 680.5% Increase in Impressions: The site’s visibility across Google search results surged significantly.
- 100% Improvement in Click-Through Rate (CTR): Optimised metadata led to more appealing listings, doubling the CTR.
- 25.2% Improvement in Average Position: Pages moved up substantially in SERPs, many achieving Page 1 rankings.
