Posted On : 07 October 2025
Running a business in Singapore means operating in a busy and well-linked market. To grow, you must do more than place your business online. You need to show that you know your local customers and how they search.
To improve your Google Maps ranking, don’t just drop in keywords but stay clear and easy to spot. When you follow how people in Singapore search for services, you help your business stand out and earn trust.
Use names of places people know and shape your website to work on phones. These small steps lift your business higher. If you hope to grab better spots in local searches, use these best practices made for businesses in Singapore.
Why Google Maps Ranking Matters
People use Google Maps to find nearby services. They search for things like “florist near me” or “coffee shop in Singapore”. If your business shows up first, more people will click on you.
If you’re not in the top results, you might be losing out. That’s why your Google Maps ranking matters.
Common Mistakes That Affect Your Google Maps Ranking
Many businesses make small mistakes that affect how they show up on Google Maps. These can lower your position without you even knowing.
Wrong Business Category
Choosing the wrong category can confuse Google. Be specific and select the one that best matches your main service.
Missing or Outdated Information
Old phone numbers, wrong addresses, or missing opening hours make your listing look unreliable, so keep everything updated.
Inconsistent Details Online
If your name, address, or phone number is different on other sites, Google may not trust your listing.
No Replies to Reviews
Not replying to reviews, either good or bad, shows poor customer care. This affects your trust level.
Overusing Keywords
Stuffing too many keywords into your profile makes it look fake. Use keywords naturally and only where they fit.
Steps to Improve Your Google Maps Ranking in Singapore
Let’s walk through the exact steps that help your business appear higher in local search results. These best practices are simple to follow and make a real impact when done right.
Start with the basics and build from there as each step plays a part in boosting your Google Maps ranking and supporting your local SEO.
Step 1: Set Up Your Google Business Profile Right
Your Google Business Profile (used to be called Google My Business) is where you manage your Maps listing.
Make sure you include:
- Your correct business name
- Your full address
- Your phone number
- Opening hours
- A website link
- A short business description
- Photos of your location and team
Choose the right business category. For example, if you run a dental clinic, pick “Dentist”, not “Medical centre”. This is the first step in Google My Business optimisation.
Step 2: Keep Your Details the Same Everywhere
Your name, address, and phone number (also called NAP) must match across your website, social media, and listings.
If Google sees different versions of your contact info, it may get confused and show you less often.
This step helps with both local SEO and your Google Maps ranking.
Step 3: Use Local Keywords
Think about what your customers type into Google. It’s usually something like:
- “Bakery in Katong”
- “Auto repair Singapore”
- “Hair salon near Orchard”
Use simple terms like these in your:
- Google Business Profile
- Website homepage
- Service pages
- Blog posts
This is part of SEO in Singapore, and it helps your listing appear in local search results.
Don’t overdo it. Use keywords where they fit in naturally.
Step 4: Ask for Customer Reviews
Reviews help your Google Maps ranking. They also build trust with new customers.
Ask your happy customers to leave a short review. You can ask them in person, by text, or by email after a job is done.
Reply to reviews as well. Say thank you when someone posts a good one. If someone posts a bad one, respond calmly and try to solve the issue.
The more reviews you have, the stronger your profile becomes.
Step 5: Add Location Pages or Local Content
If you serve more than one area, create a page for each location on your website. For example:
- “Plumber in Bedok”
- “Cleaning services in Woodlands”
You can also write short blog posts that mention areas you serve.
This helps Google know that your business is active in different parts of Singapore. It supports your local SEO and builds trust.
Step 6: Add Fresh Photos and Posts
Google likes active profiles. Keep your listing fresh by adding:
- New photos
- Business updates
- Special offers
Show real photos of your products, office, or work. You don’t need perfect images as just real ones.
This makes your listing more useful to customers, and it helps improve your SEO Google Maps ranking.
Step 7: Make It Easy for People to Reach You
When people see your listing, they might call, visit your site, or ask for directions. These actions tell Google that your business is helpful.
Make sure your phone number works. Add a link to your site. Check that your location is easy to find.
The more people engage with your listing, the more visible it becomes.
How to Track Your Google Maps Ranking Progress
To know if your efforts are working, you need to track your progress. This helps you see what’s improving and what needs work.
Search Manually
Open an incognito browser and search for your service plus your location. For example, “electrician in Punggol”. See where your business appears in the results.
Check Listing Actions
Watch for changes in how many people:
- Click for directions
- Call your number
- Visit your website
These are signs that more people are finding you.
Watch Review Activity
More reviews and replies show that your listing is active, which can lead to better rankings.
Track Local Pack Movement
If you were in spot three last month and now you’re first, that’s progress. Keep notes weekly or monthly to see patterns.
Best Practices for Singapore-Based Businesses
If you’re running a business in Singapore, certain local factors can help improve your Google ranking.
Mention Nearby Landmarks
Include well-known places near your business in your profile or website. For example, “next to Bugis MRT” or “near NEX Mall”. This helps people and Google locate you better.
Use Clear English
Singapore is multilingual, but most users search in English. Keep your descriptions simple and clear for everyone to understand.
Include Local Areas in Keywords
Mention areas you serve, like Toa Payoh, Jurong, or Woodlands. This improves your local SEO and attracts the right audience.
Focus on Mobile Users
Most people search on mobile in Singapore. Make sure your site loads fast and your contact buttons work well on phones.
Also Read: Everything You Need to Know About Local SEO in Singapore
Why Choose BThrust?
Choosing the right team to help with your Google Maps ranking makes a big difference. BThrust offers a full range of local SEO services designed for Singapore-based businesses.
Local Expertise You Can Trust
BThrust understands how local searches work in Singapore. They study what users search for and what Google expects from business listings. This gives your business a better chance to appear in the right searches.
Full Google My Business Optimisation
BThrust helps you set up and improve your Google Business Profile. They make sure your listing has the right keywords, business info, photos, and location data — all of which help improve your Google Maps ranking.
Proven SEO Strategies
Their team follows best practices for SEO in Singapore, using methods that support your business growth. From website content to technical fixes, everything works together to boost your online presence.
Results That Matter
With a focus on visibility and customer engagement, BThrust works to bring real results. More clicks, more calls, and better local reach — that’s what they aim for.
Conclusion
Singapore works like no other place. People search in special ways and follow local habits. When you follow the right steps, your business climbs higher on Google Maps. Use place names that locals spot fast.
Write in clear words that everyone understands. Shape your website to fit small screens and tap-friendly buttons. These steps grow trust with people and with Google. They also boost your local SEO and improve your Google Maps ranking over time.
When your business fits what Singapore users need, more people find you, click on you, and visit you. Stay steady, stay local, and stay sharp, as that’s how you shine brighter and bring in more customers.
