Posted On : 16 June 2025
When building a website, consider creating high-quality content and selecting the right images. But one small tool can make a big difference, which is internal linking. These are the links that connect one page on your website to another.
They help people find more of your content and help search engines understand your site better. If you use them well, they can make your website easier to use, stronger in search results, and more helpful to your visitors.
Internal linking doesn’t need to be tricky. You just need to know what to link, how to do it right, and what to avoid. Let’s learn why internal links matter so much in SEO.
What Is Internal Linking?
Internal linking means making a link from one page on your website to another page on your website.
Let’s say you write about animals. If one page is about lions and another page is about tigers, you can connect them with a link. That way, your readers can jump between them without getting lost.
These links can sit at the top of the page, inside the writing, or even at the bottom. You guide your visitors by showing them where to go next.
Why Does Internal Linking Help SEO?
Search engines like Google crawl your website. That means they move through your pages by following links and collect clues about what your site is about. When you use internal linking in SEO, you hand Google a clear map. This map helps Google understand each page and connect the dots between them.
Shows Google Your Website Plan
Think of your website like a picture book. It has a cover, chapters, and stories on each page. Internal links guide Google through the pages, showing which ones matter most. If you link your important pages to smaller or newer ones, you show Google how they belong together. It’s similar to fitting puzzle pieces into place to reveal the full image. This creates a well-structured site, which search engines can understand and value more effectively.
Shares Page Power
Some pages on your site are already strong, like your homepage or a popular post. When you link these to less-visited pages, you share that strength. By using internal linking, you help newer or quieter pages get noticed and grow faster. This keeps your whole site healthy and well-connected.
Helps People Explore Your Site
Good SEO is not only for computers, but it’s also for people. When visitors land on your site, they need to know where to go.
Makes Moving Around Easy
Internal links guide your visitors. If they read a page about bananas, and you link it to a page about apples, they can click and keep learning. They don’t feel stuck.
This makes people stay longer, which helps your site look better to search engines.
Lowers the Chance They Leave
If people only visit one page and then leave, it’s called a “bounce.” That’s not great. When you link to other helpful pages, you give them a reason to stick around. They explore more and leave happier.
Helps You Share Your Ideas
When you write many pages, links tie them together.
Pushes New Pages Forward
New pages don’t always get noticed. But when you link old pages to new ones, Google finds them faster. So, if you have a page that’s just been created, connect it to older pages that already get visitors.
Shows You Know Your Stuff
Let’s say you write about birds. You might have one page on parrots, one on eagles, and one on nests. Linking them helps show that you know a lot about birds. It builds trust and helps people learn more.
And if your website sells things or offers SEO services, this trick helps visitors go from reading to buying.
Smart Ways to Use Internal Links
Now that you know why internal links matter, let’s look at how to use them well.
Pick Good Link Words
The words you click on in a link are called anchor text. These words should explain what the next page is about.
Instead of saying “click here,” try “learn about bananas” or “see our bird guide.” It makes it easier for both people and search engines to understand.
Link to Pages That Matter Most
Some pages are super important. They might bring in the most visitors or help you get new customers. You should connect your other pages to them so they shine even more.
For example, if you offer SEO services, make sure many pages link to your service page.
Don’t Go Link-Crazy
Links are fun, but too many links on one page can confuse readers. Use a few strong links, not tons of weak ones.
Check Your Links Often
Sometimes, pages move or go missing. If a link stops working, people might get frustrated. So, look at your links now and then. Fix the broken ones and update any old ones.
Mistakes to Watch Out For
Even grown-ups sometimes slip up when they add links to their websites. These small mistakes can confuse visitors or make your site harder for search engines to understand. Here are a few common things to stay away from:
Linking Without a Reason
Not every word needs a link. If you add a link just to fill space or because it seems like a good idea, it won’t do much good. Each link should lead to something useful or important.
Before you add a link, ask yourself, “Will this help my readers learn more or do something next?” If the answer is no, skip it.
Using the Same Link Words Again and Again
It’s fine to link to your “SEO services” page more than once, but don’t always use the same words. That gets boring and might look odd to search engines. Mix things up.
Try phrases like “get more traffic” or “improve your search rank.” This keeps your writing natural and helps different readers understand what you offer.
Forgetting Some Pages
Some pages don’t get linked at all. These “orphan” pages feel forgotten. Make sure every page joins the family by linking it from another part of your site. That way, visitors and search engines can find it easily.
Conclusion
Internal linking may look small, but it does big things for your website. It guides people, supports your content, and helps search engines learn about your site. Whether you write blog posts, sell things online, or share stories, internal links can make your site easier to explore and more likely to show up in search results.
Just remember to link for a reason, use different link words, and include every page. These simple steps can make your whole website work better. So next time you write something new, think about where it fits and connect it. A few smart links can take your site a long way.
At BThrust, you get expert SEO services designed to improve your website’s visibility and performance. Our team focuses on smart strategies like internal linking and content optimisation to help your site rank higher and attract more visitors. Let BThrust guide your business towards better online growth.
